Research in Media Practices
PhD in Media Practices, the Viva is near at Middlesex University, London. My research focuses on the professional social media use of UK academics. As an Hourly Paid Academic at Middlesex University, I have been teaching and guest lecturing Digital Advertising; Digital Marketing; Social Media and Public Relations; as well as Branding to undergraduate and postgraduate students. I started my career in Switzerland in 2001 as a Scientist specialised in Pharmaceutical Research & Development and then moved to the UK to study Business and Management during my undergraduate and postgraduate education, followed by a move into Media Studies. I am an all-round, interdisciplinary researcher and enjoy working with mixed-method research designs.
– Knowledge Exchange –
Media Research blog
Academics’ Well-Being Matters (1): Autonomy an Important Component of Digital Well-Being
Welcome to my new blog post series on Academics’ Well-Being Matters! In this blog post series, I initiate the discussion about the importance of academics’ well-being in increasingly platformised Higher Education Institutions. Carrigan and Jordan (2021, p.368) define...
Social media – caring in a shared world (4): Social media capital
How and why can academics build and maintain their social media capital? This is the fourth post in the series: “Caring in a shared-world”. See also (1): Self & others and (2): Towards an authentic Identity and (3): Online identity reconstruction. Read...
Social media – caring in a shared world (3): Online identity reconstruction
How and why do academics reconstruct their online identity when using social media professionally? This is the third post in the series "Caring in a shared-world". See also (1): Self & others and (2): Towards an authentic Identity Read more...