Christa Sathish
Research in Media Practices
I am a final-year PhD candidate in Media Practices at Middlesex University, London. My research focuses on the professional social media use of UK academics. As an Hourly Paid Academic at Middlesex University, I have been teaching and guest lecturing Digital Advertising; Digital Marketing; Social Media and Public Relations; as well as Branding to undergraduate and postgraduate students. I started my career in Switzerland in 2001 as a Scientist specialised in Pharmaceutical Research & Development and then moved to the UK to study Business and Management during my undergraduate and postgraduate education, followed by a move into Media Studies. I am an all-round, interdisciplinary researcher and enjoy working with mixed-method research designs.
– Knowledge Exchange –
Media Research blog
Social media – caring in a shared-world (2): Authentic Identity
How can academics understand and develop an authentic (true) identity when using social media professionally? This is the second post in the series on Caring in a shared-world (see also Social media - caring in a shared-world (1): Self & others) providing insights...
Social media – caring in a shared-world (1): Self & others
How can academics understand and develop care for others as well as self-care when using social networking sites professionally? This is the first post in the series on Caring in a shared-world providing insights based on Heidegger’s (1962) shared-world concept. Read...
Social media in academia: Using LinkedIn in a mixed-method research design
In this post, I will share some tips and tricks deriving from my experience of using LinkedIn in my PhD project. My research project follows a mixed-method, multilevel research design including one survey and six focus groups. Read more ...