My Research Interests
Teaching Experience
University of Westminster: 2nd May 2023 – Present
Role: Lecturer Digital Marketing (Full-Time, Permanent)
Middlesex University: March 2021 – April 2023
Role: Hourly Paid Academic
| Module | Year Group | Highlights |
| Digital Marketing for Creative Industries | Master Students |
Developed whole module content from scratch Developed assessment tasks from scratch |
| Digital Advertising | Third Year Undergraduate Students | Started integration of well-being activities project |
| Social Media & Public Relations | Third Year Undergraduate Students | Stepped in to cover teaching for a colleague during my full-time Ph.D. program and was able to ready the students for their assessments. |
| Brand Management | Second Year Undergraduate Students | Stepped in to cover teaching for a colleague during my full-time Ph.D. program and was able to ready the students for their assessments. |
Guest Lectures
| Digital Marketing (Marketing Mix) for Music Students | First Year Undergraduate Students | It was a great experience and joy to teach students from a different discipline. |
| Digital Marketing (Segmenting, Targeting, Positioning) for Music Students | First Year Undergraduate Students | It was a great experience and joy to teach students from a different discipline. |
Contributions to Teaching Theory and Practices
Social Media for Teaching – How To Guide (2022)
Based on my Ph.D. research and experiences of using platforms within my teaching I developed a Social Media for Teaching – How To Guide.
You can access and download the guide HERE
Well-Being Activities for Teaching (2022)
As a contribution to the Positive Academia Initiative, launched by Anne-Wil Harzing in 2020 (see #Positiveacademia), I developed a guide to integrating well-being activities for teaching. The aim of the activities is to positively focus and support students’ well-being during teaching sessions. I had the privilege to present this guide in a talk for the teaching and learning showcase by CAPE at Middlesex University (click HERE for further information).
You can access and download the guide HERE